Sunday, January 2, 2011

Report: China's BAIC gunning to buy Pininfarina


Beijing Automotive Industry Corp, or BAIC, is looking to buy Italian design firm Pininfarina. The Chinese automaker is already working with Pininfarina in collaboration on its upcoming models based on older Saabs.

Since mid-2009, Pininfarina's family ownership has been looking to unload its majority stake in the company. Interest from several Chinese automakers has been piqued and BAIC is not alone in bidding for the right to purchase the design house. Brilliance and Anhui Jianghuai Automobile have put in bids, as have Indian automakers Mahindra and Bajaj Auto and Canadian parts supplier Magna International.

Regardless of BAIC submitting a winning bid, work with Pininfarina is proceeding and we expect to see the fruits of both companies' efforts at a car show sometime in the very near future.

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